Aiken County has relied on the Aiken Standard, a South Carolina-owned newspaper in Aiken, S.C., for nearly 155 years and The Star of North Augusta for 65 years not only as watchdogs but also as the center of community dialogue. Over the last century and a half, what the community needs from its local newspaper has changed.
Do you subscribe to internet, streaming channels or some other digital service? If you’re like most American households, the answer is more than one. Streaming for digital content has become a way of life. This is why more and more Americans have been subscribing to their local daily newspaper online. It’s not just another digital subscription; it’s probably the most important of all.
In a crisis, newspapers show how much they care about their communities. Right now, community newspapers are doing all they can to keep you informed about the coronavirus and to provide other information about everyone who is affected, what will happen as we think about reopening the country. Each community has a different impact from the national news, since mayors and governors have control beyond the federal government.
The author of the Declaration of Independence understood that newspapers play a critical role in the lifeblood of a democracy. Journalism in the United States for 250 years has played the critical role of government and community watchdog, holding those in power accountable to the people for their decisions and actions. This is a responsibility imbued in newspapers by readers who rely on them to shine a light on the darkest corners of American life, to find truths and spur conversation.
Native advertising is one of the biggest trends in marketing today. In fact, it’s expected to grow to $21 billion by 2018 according to Business Insider.
The term native advertising (or sponsored content) gets thrown around on business-to-business blogs and in marketing meetings, but how much do you actually know about native ads?